Gerald and Helen Goode, their children and dog Che (when supervised, he is a vegan; when unsupervised, squirrels disappear) live in a college town, where T-shirts and other media instruct ("Meat is murder"), admonish ("Don't kill wood") and exhort ("Support our troops ... and their opponents"). The college, where Gerald works, gives students tenure. And when Gerald says his department needs money to raise the percentage of minority employees, his boss cheerily replies, "Or we could just fire three white guys. Everybody wins!" Helen shops at the One Earth store, where community shaming enforces social responsibility: "Attention One Earth shoppers, the driver of the SUV is in aisle four. He's wearing the baseball cap."
Don't know if it will get ratings, but sounds kind of funny... and true.