Dorothy Rabinowitz advises
From all corners of the commentariat, advisers friendly and unfriendly have declared it time for Mitt Romney to reveal himself—to let go at last and show the real Mitt he's allegedly been keeping secret. A fetching notion, but not the kind that wins elections. Forget the real Romney. Voters looking for a victory over Barack Obama would settle for the Romney on hand—the only real one, and unlikely to get any more so—as long as he's equipped for the requirements of the battle ahead.
It would help if he showed, first of all, a capacity to run a campaign not obviously dependent on the latest polls, or the fears of consultants. He could begin by ignoring the chorus of hysterics agonizing over the gender gap, then proceed to comport himself like a presidential candidate who grasps that women see themselves as citizens like any other—not as a separate group assigned victim status, to be favored with special tenderness.
Here, here. Read it all. It's full of good advice on other matters too. Including this gem...
It would help, finally, if Mr. Romney proved himself the first candidate in years to grasp that aspirants to the presidency who appear on late-night comedy shows invariably end up looking like buffoons. That's in addition to denigrating their candidacy, the presidency itself, and looking unutterably pathetic in the effort to look like regular guys.
Most voters with any sense—this will perhaps exclude a fair number of the screamers in the late-night studio audiences—will understand that the candidate isn't one of them, not even close. That voters in their right minds don't choose a candidate for president because they've had the privilege of seeing him look unspeakably absurd while engaging in obsequious exchanges with late-night hosts.