Watch this...



Then read this... It's excellent. Here's a taste:

The commercial’s platitudes were cleverly juxtaposed with grainy pictures of un-Botoxed people doing real physical work and in concert with each other, using big machines, and looking the worse for wear from it. True or not, we at least were to believe that no one in those still shots had hair plugs, bleached teeth, or faux tans in the manner of our vice president, who tries so hard to be an oh-so-authentic “Joey.” In that regard, Clint Eastwood’s resonance hinges in part on the fact that his lined and craggy face does not resemble what has happened to Sylvester Stallone’s, and he did not engage in the sort of embarrassing, obsequious fawning about George Bush that a Chris Rock or Jamie Foxx has monotonously done about Barack Obama. Americans still admire authenticity, and that too explains the later YouTube popularity of the commercial.

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